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�n�X����ZO�D}J}/G�3���ɭ���k��{%O�חw�_.�'_!J����Q�@�S���V�F��=�IE���b�b�b�b��5�Q%�����O�@��%�!BӥyҸ�M�:�e�0G7��ӓ����� e%e[�(����R�0`�3R��������4�����6�i^��)��*n*|�"�f����LUo�՝�m�O�0j&jaj�j��.��ϧ�w�ϝ_4����갺�z��j���=���U�4�5�n�ɚ��4ǴhZ�Z�Z�^0����Tf%��9�����-�>�ݫ=�c��Xg�N��]�. /MaxWidth 2919 Basic steps for social media marketing plan: Objective determination â objectives of the social media marketing plan are the goals that inform oneâs strategy for what platforms to be on, some of the things that he or she should post and the kind of metrics to track and this is a determination of oneâs investment returns. << Plan the content youâll share on each social network. With a daily social media content plan, you can schedule the bulk of your content the day before, placing promotional posts of your existing content and adding curated content that appeared that day. /Length 2612 And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should post on each channel and what their efforts are meant to achieve. endobj The very first step in the process is to define who you are aiming to ⦠>> It helps build your brand, increase sales, drive website traffic, etc. It nevertheless should be connected to that goal in the long-term. In about an hour a day or less, you can get the word out about what /ProcSet [/PDF /Text] << Social media is mainly used to enhance the marketing efforts of business entities. You don't have much of a budget if anything. 3 0 obj << /Font Public officials are always trying to raise awareness about health and safety issues. %���� Ask ⦠social media plan into action. /Widths [220 662 531 774 558 271 488 555 488 303 414 832 552 338 556 264 490 205 278 504 430 441] Guidelines for functioning in an social media world are the same as the values, ethics and confidentiality policies employees are expected to live each and everyday. 7 0 obj endstream Taking stock of your current social media accounts and networks, as well as the number and efficacy of ⦠The more people know about it, the more your restaurant business can grow. for major platforms like Facebook , Instagram, LinkedIn, Youtube, etc. And thatâs why social media marketing plays a critical role in the success of every business. ��K0ށi���A����B�ZyCAP8�C���@��&�*���CP=�#t�]���� 4�}���a
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�3p� ��H�.Hi@�A>� H�LP=O1��+R��m|v��]V+� Check out this sample editorial calendar, then create your own. O*��?�����f�����`ϳ�g���C/����O�ϩ�+F�F�G�Gό���z����ˌ��ㅿ)����ѫ�~w��gb���k��?Jި�9���m�d���wi獵�ޫ�?�����c�Ǒ��O�O���?w| ��x&mf������ /ToUnicode 5 0 R SOCIAL MEDIA STRATEGY Itâs time to finally develop your strategy. �R��|J�'|B�����?Q�� Ⱦ�h���s�2z���\�n�LA"S���dr%�,�߄l��t� A social media plan is basically a marketing plan that enumerates all the checklist that is needed to be done ⦠I have already completed some of these steps but here I outline all the steps (and a few more) that Jason discussed on the Audio Program. COSTCO SOCIAL MEDIA POLICY 2 Costco Social Media Policy Be respectful and smart when using social media, especially with any posts in regards to Costco Wholesale. 4 0 obj /LastChar 54 Example Social Media Goals 1. Social Media Marketing Plan CHAPTER 5 Content Marketing Plan CHAPTER 6 Email Marketing Plan CHAPTER 7 Digital Marketing Plan CHAPTER 8 Pulling Everything Together CHAPTER 1: Create PDF in your applications with the Pdfcrowd HTML to PDF API PDFCROWD �;��籉;���o��B&U%,uh����H��t[[��y٢�/�c�$p"Td�#���䵡�ݙ%e�N�*!g��ւ�3_:$*�*$˃�b�����r���o���R�%�= J�{(�� /ItalicAngle 0 Without a strategy, you might be posting on social media platforms for the sake of posting. >> �k;(�bU�B)͊��g.0
�C��A�+�a�**�)�De�QL� ���'�{�Gnoj. And it's a common sort of thing. endstream /XHeight 467 >�XhI��3��������s��r~g����s~�5K�������]M�+� H����B�l�@���+V_�2V��1u\���+b�0!�U�K{��2�'he?�2-�Կr=�aW� A strategy that doesnât help the long-term growth of the business is a hobby. /BBox [0 0 595 842] ޫ�� The key ingredient for doing social media marketing well is having a strategy.. A social media business plan serves as a guide when it comes to the implementation of particular call-to-actions. Your content strategy may also involve creating posts in advance to be posted later. /Matrix [1 0 0 1 0 0] /Subtype /TrueType You can use Hootsuite Pro to schedule posts to as many social media sites as youâd like. Below, youâll find a media plan template for different marketing channels. Hereâs how to create and implement a channel plan for social media marketing that will enable you to do just that. << /AvgWidth 615 /TT0 3 0 R 6 0 obj endstream This handout is Without understanding what your goals are, who your target audience is, and what they want, itâll be hard to achieve results on social media. It is no longer a matter of asking âshouldâ you use social media to market your business, but âhowâ you should. >> Plan how youâll share your content. This template is perfect for social media marketers who want to show users the advantages of working with them. << Make timeliness a top priority. << /Type /XObject endobj >> x��wTS��Ͻ7��" %�z �;HQ�I�P��&vDF)VdT�G�"cE��b� �P��QDE�k �5�ޚ��Y�����g�} P���tX�4�X���\���X��ffG�D���=���HƳ��.�d��,�P&s���"7C$ /Filter /FlateDecode Start developing your social media marketing plan by writing down at least three social media goals. Define your target audience. 1 0 obj They are essential organizational tools for strategically planning all the content youâll create and share. Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by McNelley Media on behalf of [Company Name]. ��W\���3�\��wC���O(�zW.�5�g@��K������,� 2 0 obj [/ICCBased 4 0 R] /Type /Font Set up/create a business website if you don't have one and install the tool(s) you're going to use to ⦠⢠Create an action plan for responding to negative comments in social media. If youâre on more than one social channel, and people see you on multiple channels, you create a j-curve of exposure. /FontDescriptor 6 0 R Make sure your social media messages connect with at least one of these things: This message supports a cause my audience can get behind. 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